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lETS DO THE MATH THE LEE-WAY ON CIRCULATION. Home Subscriber Cancels At $28 per month and renews at $2 per week. You know, another special Lee-Way promotion-just got a new subscriber #@**&) Oh and this is holding and building circ: Creatively and Rapidly. GREAT JOB! How about giving papers to Goodwill for free? MORE NEW CIRC. This is the best -Must have come direct form Mary–If customers will not buy the paper throw them a complementary copy. FREE! That’s another subscriber AND WE ARE NOT EXPERIENCING THE SAME CIRC. LOSSES OTHER PAPERS AROUND THE COUNTRY ARE- It’S “JUST NOT HAPPENING AT Lee”. Juggle Juggle. And what does Wall Street think about this.
Here’s one way to expand circulation. Let’s say your employees now have free parking and free subscriptions. Charge them a couple bucks a month for the newspaper, making them paid subscribers. Those who subscribe get to keep their free parking spaces. Those who don’t are on their own. Boom. More than 100 new subscribers over night.
True story.
Check this out, Lee said it’s a win, win for everybody. RIGHT!
Here we Lee again-
In St. Louis, printed money inside the paper will be used now for online auctions that are impossible at best to bid on and sometime in November at a live auction for items ( cars sofas windows you name it)that advertisers furnish in return for free advertising- justify it anyway you want. I am sure the news hole will suffer on this one- but the readers won’t notice. This will put more ads in the paper, WIN -I can’t stand it- and also increases circ, WIN, WIN - STOP IT- People are taking papers out of boxes, off lawns, buying 50 papers a day- that looks good ABC audit time WIN WIN, WIN -What’s going on? I meet a man with 43 million in millionaire money -he got $150 worth of paint online but feels duped because he thought he should have gotten more value for his aggressive collection scheme. He is now cancelling his subscription. GREAT! Now we have finally introduced the reader-our last sacred bastion in this whole crazy mess -to the Lee family circle of mistrust. Another true story-Who could make something like this up? There has to be a book or movie in it somewhere. That’s it! We’re all in a movie and when it’s over we move to Holleewood.
Intersting finding. Today after returning from out of town I found that my papers were not delivered. Went to gas up the car and buy a paper to find it increased from .50 to .75 for a Saturday paper. Needless to say I passed on the pruchase. The store owner told me he only makes .02 per paper not enough to worry about and since sales are down will not carry them anymore. He is getting the New York Times. He also said that he heard “The Paper” might sell or go bankrupt. What a downer. I think I will stop my paper.
In an effort to diminish circulation declines our local daily paper price in st. Louis increased to .75 -(50%), with the hope of increasing advertising rates for increased home delivered readers. Subscription cost remain at a low $2.00 for a 7-day week delivery.
This pricing structure seems to be brought about with the theory of discouraging single copy sales, traditionally used as a vehicle to convert casual readers into profitable home delivered subscribers. With major product commitment changes, readers seem to be seaching for absent meaningful content that is likely to adversely effect single copy sales.
Is this a decision based on the assumption that the Lee corporate revenue generating, cost control obsecession is embodied in their readers. That a small cost/savings to a reader makes any news product acceptable. Our readers are savvy, I hope this works, I have a family to raise.
September 7th, 2007 at 7:35 am
lETS DO THE MATH THE LEE-WAY ON CIRCULATION. Home Subscriber Cancels At $28 per month and renews at $2 per week. You know, another special Lee-Way promotion-just got a new subscriber #@**&) Oh and this is holding and building circ: Creatively and Rapidly. GREAT JOB! How about giving papers to Goodwill for free? MORE NEW CIRC. This is the best -Must have come direct form Mary–If customers will not buy the paper throw them a complementary copy. FREE! That’s another subscriber AND WE ARE NOT EXPERIENCING THE SAME CIRC. LOSSES OTHER PAPERS AROUND THE COUNTRY ARE- It’S “JUST NOT HAPPENING AT Lee”. Juggle Juggle. And what does Wall Street think about this.
September 9th, 2007 at 8:24 pm
Here’s one way to expand circulation. Let’s say your employees now have free parking and free subscriptions. Charge them a couple bucks a month for the newspaper, making them paid subscribers. Those who subscribe get to keep their free parking spaces. Those who don’t are on their own. Boom. More than 100 new subscribers over night.
True story.
September 12th, 2007 at 8:49 am
Check this out, Lee said it’s a win, win for everybody. RIGHT!
Here we Lee again-
In St. Louis, printed money inside the paper will be used now for online auctions that are impossible at best to bid on and sometime in November at a live auction for items ( cars sofas windows you name it)that advertisers furnish in return for free advertising- justify it anyway you want. I am sure the news hole will suffer on this one- but the readers won’t notice. This will put more ads in the paper, WIN -I can’t stand it- and also increases circ, WIN, WIN - STOP IT- People are taking papers out of boxes, off lawns, buying 50 papers a day- that looks good ABC audit time WIN WIN, WIN -What’s going on? I meet a man with 43 million in millionaire money -he got $150 worth of paint online but feels duped because he thought he should have gotten more value for his aggressive collection scheme. He is now cancelling his subscription. GREAT! Now we have finally introduced the reader-our last sacred bastion in this whole crazy mess -to the Lee family circle of mistrust. Another true story-Who could make something like this up? There has to be a book or movie in it somewhere. That’s it! We’re all in a movie and when it’s over we move to Holleewood.
October 14th, 2007 at 8:42 am
Intersting finding. Today after returning from out of town I found that my papers were not delivered. Went to gas up the car and buy a paper to find it increased from .50 to .75 for a Saturday paper. Needless to say I passed on the pruchase. The store owner told me he only makes .02 per paper not enough to worry about and since sales are down will not carry them anymore. He is getting the New York Times. He also said that he heard “The Paper” might sell or go bankrupt. What a downer. I think I will stop my paper.
December 11th, 2007 at 4:41 pm
In an effort to diminish circulation declines our local daily paper price in st. Louis increased to .75 -(50%), with the hope of increasing advertising rates for increased home delivered readers. Subscription cost remain at a low $2.00 for a 7-day week delivery.
This pricing structure seems to be brought about with the theory of discouraging single copy sales, traditionally used as a vehicle to convert casual readers into profitable home delivered subscribers. With major product commitment changes, readers seem to be seaching for absent meaningful content that is likely to adversely effect single copy sales.
Is this a decision based on the assumption that the Lee corporate revenue generating, cost control obsecession is embodied in their readers. That a small cost/savings to a reader makes any news product acceptable. Our readers are savvy, I hope this works, I have a family to raise.